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Quest - Brand Happening

26 september 201915 januari 2020 door Jerôme

Quest

Quest Braintainment

Werven nieuwe leden

Opdracht (een bsur case)

Het populair wetenschappelijk blad Quest was in Nederland succesvol geïntroduceerd in 2004, maar de groei stagneerde. Onze opdracht was het blad van een nieuwe impuls te voorzien.

Inzicht

Quest heeft een iets te kinderlijk, nerdy imago. Het is iets teveel de padvinderij.

Oplossing

Maak het blad meer volwassen en rebels, maar altijd op een brainy entertainende manier: Quest Braintainment. In het verlengde hiervan een communicatie format ontwikkeld.

Resultaat

Binnen drie jaar steeg de betaalde oplage van circa 90.000 naar 200.000 (oplage 2017: 155.000).